#whatsapp

Apr 2, 2026EN

in progress

Maati AI

A WhatsApp-first AI assistant for Indian farmers — answering questions on fertilizers, mandi prices, weather, and crop health in their own language, where they already are.

Problem

India's 150 million smallholder farmers lack timely, personalized agronomic advice in their own language. Extension services are thinly spread, most agri-apps assume smartphone literacy and English, and mandi price information passes through layers of middlemen.

Outcome

A WhatsApp-native AI assistant that speaks the farmer's language, gives real-time answers on crops, inputs, market prices, and weather — meeting farmers on the platform they already use every day.